This week’s lecture of interpassivity reminded me of something I learned in one of my environmental studies classes, the issue attention cycle. The issue attention cycle describes the lifespan of a current issue under the media spotlight, for example the Kony 2012 debacle. The cycle goes through four stages:
- Pre-problem stage: an existing problem that has yet to receive media attention/frenzy an example would be the poor water quality on Indian reservations near paper mills in Vermont etc.
- Alarmed discovery and euphoric enthusiasm: usually a major disaster or event will bring public attention to the issue and people become very aware of the imminent disasters or evils of the event. A recent example would be Hurricane Sandy, especially footage of the damage from floods used on the cover of a magazine accompanied by the text “Still don’t believe in climate change?”
- Realizing the cost of significant progress : in this stage people realize the true cost of something, for example the fiscal impact of cutting car emissions etc. and rely on technological innovations
- Gradual decline of intense public interest: after realizing how difficult or costly a solution would be people lose interest or become discouraged
- Post-problem stage: focused on other issues
I thought this was an interesting way to see interpassivity in the way our interests are directed by media cycles of coverage. What was especially interesting to me is the way we frame these problems and relegate solutions to donations and other micropolitical actions such as “liking” something or retweeting it. Though I do believe these are important to bring awareness to issues and place issues in the public consciousness that do influence policy at higher levels. I’m not writing this on some soapbox to bemoan political lethargy, I’m just writing this article not actively fighting some kind of social injustice or anything. I just wanted to compare creative destruction with the alarmed discovery stage and how we arrest issues into these narratives that assumes a conclusion once our interest fades. During the alarmed discovery/enthusiasm stage the public wants to “solve” this problem and believes the solution is external to the existing system ie. no restructuring of the existing system is needed to solve the issue at hand (ex: super pacs/campaign donation regulations). The needed solutions are related to the creative destruction mentioned in class and require the re-ordering the existing powers at hand.
